We make scroll-stopping UGC ads on social media, fully done for you

Potential customers are drowned in noisy never-ending short form content, between your ads, the latest viral dance, Joe Rogan podcasts, flash news, skits and more. We help our clients script, shoot, and edit stand-out ads that find themselves to your customers' modern brains

Loved by DTC, B2B, and SaaS Brands

We saw a
72% jump in CTR after launching
    the videos. I truly believe UGC is the next big trend for B2Bs and SaaS as well, and Growth Framed will help you get there.
Monica Zhang
Demand Generation Specialist
We'll handle everything for you:

📷Script, shoot, and edit stand-out for your customers' modern ADD brains
🛒Cast ads to your potential customers (media buying)
💡Use a hypothesis driven framework to creative testing
📖Formulate a creative strategy playbook for your business
🚀 4-week turnaround
⏯️
Pause or cancel anytime

1
Once upon a time, ads were...easy?
Once upon a time, ads were...easy?

Back in simpler days, ads were held to low standards. Even stock photos with some texts worked fine. The challenge back then was media buying management and showing ads optimally as algorithms were TERRIBLE. Things were quite manual but eventually everyone got good at A/B testing and optimizing budgets. The tools + algorithms to do so vastly improved nowadays too

2
Nowadays, creatives is everything!
Nowadays, creatives is everything!

With TikTok's launch in prominence, the effectiveness of high budget video ads dropped steeply. Audiences are instead captivated by engaging content from users, skyrocketing the performance of UGCs. Turns out, media buying optimizations don’t matter if foundational creatives just aren't good enough.Everything else is just lipstick on a pig.

3
Creative strategies are ever changing...
Creative strategies are ever changing...

It's difficult to learn AND stay current with ever changing creative strategies, best practices, and trends, especially if your perspective is limited to one company. That's not all! On top of that, you'll need a team that can manage negotiating, scripting, casting, shooting, editing, media buying, and more. Each of which takes different deep skills.

Our Proven Framework for Winning Ads

1
We write the script
We write the script

We write authentic scripts that are relatable and comfortable to your target audience.

2
Cast the right actors
Cast the right actor

We cast the right actors that represent your customer personas. Selling to 35 year old new mom? We will cast a 35 year old new mom.

3
Edit for performance
Edit For Performance

We study what works on organic platforms, reverse engineer and improve upon it. Testing variations and playing close to trends.

4
Media Buying Management
Edit For Performance

We offer media buying management for those that want the complete package. We will work with you to set up budgets and optimize for your goals

Fingers
Hypothesis driven approach, find your creative "playbook"

We adopt a framework and hypothesis driven approach to help our clients find a creative strategy playbook for their particular business iteratively.

Stress
Affordable network of experts

Save ~$100k/yr and ~200 hours/month compared to hiring full-timers or freelancers.

Avoid the hassle of onboarding and offboarding constantly

Curve
Stay ahead, stay in the know

Tap into the expertise of marketers. We talk to our network of marketing professionals, share best practices, emerging techniques, and industry secrets to each other

1
2
3
4
5
6
7

Hypothesis Driven Ad Concepts

We understand that different types of customers can buy for different reasons. So we use a matrix approach to craft different combinations of creative messages, formats, and angles tailored to different customer profiles, all based on hypotheses we’ve derived from our creative research.

Film the Ad

We source, negotiate, manage and use authentic UGC actors that look and speak like your customers. Scripts and B-rolls defined by us are filmed for each ad concept and its variations. We work intimately with actors and QA check footage before editing.

Test, Analyze, Scale, Iterate

Testing creatives is the name of the game. We analyze the data to understand what works best and why. Each ad is tested to prove itself. Winning creatives are graduated to scaling campaigns to amplify results. These insights sharpen and iterate future creatives.

Researching “Voice of The Customers”

Our framework analyzes real reviews, social media, comments, and forums to uncover customer personas, pain points, trust drivers, and competitors. This helps us understand the emotional impact of your offer and create ads that resonate.

Script Writing and Story-boarding

We adopt various proven copywriting frameworks to structure our scripts, matching their performance goals. This method helps us write relatable and authentic scripts that sound and feel like the way your ideal customers speak, ensuring we capture their attention.

Edit the Video

Our editing style focuses on recreating authentic content that feels organic to your customers, capturing and retaining attention. Everything is optimized for trackable results. To do this, we fine-tune the video pacing, sound effects, captions, and keyframes.

Grow, Frame, Repeat

Growth isn’t luck with us—it’s a formula with ever-changing variables. Customers change, winning creative styles evolve. You need to keep iterating and stay ahead with data-driven creative strategies that combine science and art. No more guesswork.

1
2
3
4
5
6
7

Researching “Voice of The Customers”

Our framework analyzes real reviews, social media, comments, and forums to uncover customer personas, pain points, trust drivers, and competitors. This helps us understand the emotional impact of your offer and create ads that resonate

Hypothesis Driven Ad Concepts

Our framework analyzes real reviews, social media, comments, and forums to unWe understand that different type of customers can buy for different reasons. So we use a matrix approach to craft different combinations of creative messages, formats, and angles tailored to different customer profiles, all based on hypothesis we’ve derived from our creative research.cover customer personas, pain points, trust drivers, and competitors. This helps us understand the emotional impact of your offer and create ads that resonate

Script Writing and Story-boarding

We adopt various proven copywriting frameworks to structure our scripts, matching their performance goals. This method helps us write relatable and authentic scripts that sound and feel like the way your ideal customers speak, ensuring we capture their attention.

Film the Ad

We source, negotiate, manage and use authentic UGC actors that look and speak like your customers. Scripts and B-rolls defined by us are filmed for each ad concept and its variations. We work intimately with actors and QA check footage before editing.

Edit the Video

Our editing style focuses on recreating authentic content that feels organic to your customers,  capturing and retaining attention. Everything is optimized for trackable results. To do this, we fine-tune the video pacing, sound effects, captions, and keyframes.

Test, Analyze, Scale, Iterate

Testing creatives is name of the game. We analyze the data to understand what works best and why. Each ad is tested to prove itself. Winning creatives are graduated to scaling campaigns to amplify results. These insights sharpen and iterate future creatives

Grow, Frame, Repeat

Growth isn’t luck with us—it’s a formula with ever-changing variables. Customers change, winning creative styles evolve. You need to keep iterating and stay ahead with data driven creative strategies that combines science and art. No more guesswork.

No more headaches,
Everything is Done For You

Let us focus on the content so you can go make an amazing product
Book a Free Call
Paid Ads
with a hypothesis driven approach
Plus Icon
Everything is fully done for you. We do the strategy, research, concepting, scripting, screening, filming, editing and even media buying
Plus Icon
UGC video ads with 5 variations per UGC ad concept
Plus Icon
Image ads with 5 variations per ad concept
Plus Icon
Ultra-shorts ads with 5 variations per ad concept
checkmark
Ad iterations and optimizations of previously created contents
checkmark
Ownership and rights to all creative contents
checkmark
Ad-hoc + monthly meetings (or even a fractional team to your organization)
Get Quote
Social Creator Posts
creator-led content engineered to go viral
checkmark
Utilize multiple social accounts with a creator behind each
checkmark
Each creator posts viral driven videos promoting your business
checkmark
Match and scale the perfect creators for your niche
checkmark
Constantly researching and benchmarking to create converting content for your brand.
checkmark
DFY creator sourcing, negotiations, and management
checkmark
Ownership and rights to all creative contents
checkmark
Ad-hoc + monthly meetings
Get Quote

Media buying priced on how much work we actually do

NOT based on a % of your budget
Platforms we support
Scope Based Media Buying
---
Strategic planning for ROAS/CAC targets, budgets
Budget adjustments & launch new ads 2X per week
Weekly performance update every Monday via slack
Monthly call to review performance and learnings
Get Started
Need a Website?
Ads + High Converting Website = 
Get top-notch web development and CRO for business from our sister company, Site Framed.
Maximize your ad spend by optimizing your conversions!

Have questions?

What is the turnaround time for ad production?

Yellow IconFAQ Icon

Creating a wave of ads typically takes 3-4 weeks. The process involves roughly 1 week for researching & scriptwriting, another week for filming, and a final week for editing. Delays may occur if casting actors with precise specifications takes extra time or if extensive revisions are needed (note: timeline illustrated assumes one round of revisions during the scriptwriting phase).

What can i expect once we start to collaborate?

FAQ IconFAQ Icon

1. Initial Onboarding Call: We start with a meeting to fully grasp your product and target audience, aiming to understand them as deeply as you do. Following this, we provide a selection of actors who fit your ideal customer profile for you to choose from.

2. Brand and Market Research: We dive into your brand, scrutinize your reviews, evaluate your competitors' advertisements, and analyze your customer feedback to craft advertisements that resonate with your customers' needs and aspirations.

3. Script Review: You'll have the opportunity to review the ad scripts. Typically, only one round of revisions is required initially (for the first 1-2 months). After this period, we usually align closely on most aspects.

4. Production and Delivery: Our chosen actors film the advertisement, after which we edit the footage. The final product is then shared with you via a shared Google Drive folder, granting you complete ownership and access to all raw materials.

5. Evaluation and Planning: We assess the effectiveness of the ads and brainstorm ideas for the next month's creative content, then the process begins anew from 3. Script Review

---As for Deliverables---

Static Ad: An image or photo advertisement designed to either seamlessly integrate with the feed for an organic feel or capture attention with a striking design.

TikTok Trend Ad: Capitalizing on viral trends on TikTok, these ads adapt popular sounds in a way that's tailored to your brand, making your content both relevant and engaging.

UGC Ad: Short, user-generated content-style ads lasting 30-90 seconds that feature an actor advocating for your brand in an informative yet subtle manner, avoiding a pushy sales pitch.

Do you provide trial periods or create sample videos?

FAQ IconFAQ Icon

No, we don't offer that. If you're interested in testing our services, the "Starter" plan is the ideal choice. You have the freedom to cancel whenever you wish.

Can i cancel if I'm dissatisfied with the service?

FAQ IconFAQ Icon

No long-term commitments in our contracts. You're free to pause or cancel anytime with a 2 week notice, though we don't offer refunds after services have started and fees are charged at a pro-rated basis upon cancellation/

What happens if the ad doesn't perform to expectations?

FAQ IconFAQ Icon

Should the ad underperform, we'll undertake revisions and strategic adjustments based on both our internal analysis and feedback from you or your audiences.

What if I don't like how the ad looks?

FAQ IconFAQ Icon

Brands used to invest in $20K in professional 30-second commercials that flopped on Meta & TikTok. While the aesthetic is important, we focus more on the ad's effectiveness and objective outcomes rather than personal preferences.

Is ad/creative production your sole service, or do you also handle media buying?

FAQ IconYellow Icon

Yes, we do provide media buying services for a small additional fee. The success of your campaign is most significantly impacted by the ad itself, not the targeted audience or whether you use CBO or ABO strategies, which is why we emphasize the ad creation process above all else.

Ready to grow together?

We're a good match if…

Plus Icon
You engage with real customers, understand their pain points and how your product/service solves it
Plus Icon
You trust us as the experts with the process and care about the results we deliver
Plus Icon
You understand that a business is multi-faceted, we cannot solve every single problem about your business

We’re NOT a good match if…

Plus Icon
You describe your customer personas off of assumptions like “millennials who are into ABC” but rarely engage them intimately
Plus Icon
You second-guess and doubt the experts you hire. You care more about the “font" than the actual work.
Plus Icon
You expect us to be psychics and nail winning ads with a 6.0 ROAS right out of the gate.

Lets invest in your business together

Book a Free Call